Sometimes buying wine en primeur is called investing in wine futures, so to avoid any confusion we’d like to briefly explain what en primeur actually means and why you might invest.
Put simply, en primeur is a method of purchasing wines early i.e. while the wine is still in the barrel. Therefore people have an opportunity to buy the wine before it is bottled. Why do this? Well, first of all the wines may be considerably cheaper before it is matured and bottled and secondly, if the wine is only available in small quantities, it is one way of securing an allocation.
The caveat of buying wine from the barrel (en primeur), however, is that it is not a guarantee that the wine will increase in value. Therein lies one good reason for consulting experts such as ourselves. If you would like to know more about buying en primeur, contact James or Donal here in Green Acres and you can avail of our years of experience and knowledge.